Thirty years, two CEOs, and at least two industry redefining tidal waves ago. The people who trot out Microsoft's HTML 2.0 strategy as a reason their work 30 years later is a trap, are deep in tin foil hat land and jumping at shadows.
Look at their wall street filings for the last decade. If Microsoft is running an elaborate EEE with their open source work, that first "embrace, extend" phase is now 10+ years in and responsible for an enormous portion of their bottom line with the fastest growth rates anywhere in the company. "Extinguish" would be suicidal.
One has to wonder if these same people also think Apple still secretly doubts the "think different" vision that Steve Jobs introduced in the same time frame, and could revert to beige boxes at any time. Or that IBM is really a hardware company and will drop services any moment.
VSCode is part of their Embrace Extend Extinguish strategy.
It embraced open standards.
Then extended them with proprietary plugins.
And then extinguished alternatives by making their plugins incompatible.
Why did they buy GitHub?
Well, it turns out to be massively relevant for AI.
VSCode is well integrated with not just GitHub, but also Copilot, and Devcontainers, all of which strengthen their proprietary grip.
But GitHub provides free hosting? And offers freemium GitHub Actions.
Open source software uses these free solutions, but in doing so make their technology mainstream, to an extent where even suggesting alternative is thought ridiculous, "just use github actions bro".
Speaking of tin foil hats, the CICD pipelines could make it possible to selectively infect binaries at the distribution level, which is virtually impossible to detect, especially if the signing keys are part of the pipeline, which I assume is almost everyone. This is critical militarily.
Cloudflare is another example of a militarily interesting freemium strategy, where a vast number of businesses have allowed a man-in-the-middle, which practically defeats TLS encryption, allowing surveillance. And, selectively and virtually impossible to prove, could hijack your cookies, and gain access to all kinds of things. And infect the binaries you download.
Which is to say that EEE strategy is extremely powerful and effective. Otherwise, why would companies surrender the security of their users so readily?
However, "hard to connect" with Microsoft, is not the case. When it came from their own notes. It's also not hard to connect IBM with the Fuhrer, but that's also in the past. Doesn't mean it never happened, though.
"Extinguish" is about their competition, not the extended product/field. They will always invest to embrace and extend, that's the condition to outpace and cut off the competitors.
