Reminds me when in school I had to do a presentation about ways to defend against malware. I showed a few software examples (among other things) and ended with "the most powerful anti-malware ever, compatible with every other anti-malware, adds a strong security layer to them, protects your passwords, prevents you from opening spam, from clicking unknown links, from replying to phishing, almost impossible to uninstall by a hacker, and lots of other powerful features: Common Sense™".

One of the other students came to me after class and said "hey, that last software seems really promising, but I never heard about it. What was it again?"