Hacker Newsnew | past | comments | ask | show | jobs | submitlogin

Fair enough, but as far as your investors are concerned you're changing the definition of churn. I'm sure if they ask, they'll be provided with "pause" metrics, but such data will never see the light of day in any marketing materials.


Correct, your churn would be artificially lowered, so you'd probably want to define a point where a "paused" subscription is effectively inactive and count that against churn.

It would still show in other metrics, however, as you'd have monthly active users (or accounts), which would take a hit. You'd also see a drop in MRR when an account is paused.

Bear in mind I'm assuming a business that wants clear, accurate metrics so the executive team know what actions to take; not simply a business looking to scam investors out of money ;-)


A thoughtful investor will be more interested in paid active users and cohort analysis of retention (in terms of actual usage) rather than subscription numbers/revenue in absolute terms.

Engagement can always be monetized better in the future.


And they don’t usually ask for number of subscribers, but number of paid subscribers. Startups have played enough games with this that investors should be able to hone in on the right numbers.




Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact

Search: