if women use 4 criteria (face, body, money, iq) with a strict cutoff of even 55th percentile, they will reduce their like ratio to 4%. (0.45 ^ 4 =0.04)
Men are using only 2 criteria (face and body) to get to 25% like ratio: need 50th percentile on both: (0.5 ^ 2 = 0.25)
Half the user base are patsies is basically the fundamental design.