There's a lot more buzz and activity around Swift than many other languages. It's literally up there with Rust, in terms of excitement (perhaps not quite as high). But I think if they get excitement outside of the Apple ecosystem, things should start to get super interesting.
Some are already adopting it like Ladybird browser.
If we're trading anecdotes, I'll share mine as someone's who's completely outside of Apple ecosystem and is not interested in it in the slightest: I only ever hear about Swift on HN, nowhere else. Most of my colleagues, friends and acquaintances (who is in IT, but none of whom are Apple users) don't even know it exist, while everyone has at least heard about Rust. We all live in bubbles, admit it.
Sorry to be mood killer, but I think that might be your bubble. That's a first news about Swift I've seen in a long time and I don't see a reason to try it, given alternatives. Nowhere near Rust level of presence in discussion.
Some are already adopting it like Ladybird browser.