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In the US most banks are no longer in the take deposits and give loans consumer business and haven’t been for a really long time.

They do take deposits but the major source of consumer loans, mortgages, are outsourced to Fannie and Freddie. Some big banks have lending arms in the form of credit card issuance, but short term loans like that aren’t really what people tend to mean and they aren’t why we chartered banks as a society historically. Small business loans are both vanishingly rare and governmentally backed.

The real disruption in banking going on right now is in large business lending. Commercial real estate, bonds, etc. Those are also no longer showing up on bank balance sheets. Capital regulations have made that too expensive, so the big banks are outsourcing that function to private non—bank companies. They just aren’t fintechs.

So disruption is absolutely happening it’s just on the finance side, not the consumer marketing side of the house.




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