They have an optional writing assistant thing that uses their own in-house model. Sweden is mostly hydro and nuclear, so the environmental arguments against generative AI don't hold up very well.
Late night mixup. Switzerland is also substantially hydro, nuclear, and renewables and headed toward eliminating fossil fuels, so the point still stands. It doesn't contribute to the crisis in the way most generative AI does.
Their comparison of themselves to Proton is rather deceptive. If you're willing have only 1GB of storage, instead of 3GB, you can get proton for free. And at the price they list ($48/yr), you'd get 15GB storage, plus a lot more. And no, I was not paid by proton to say this. I only have the free plan.
This claim is also rather deceptive because the free proton mail does not allow custom domain. To get your own domain with proton you have to get 4usd/month plan.
That logo is creepy though, and implies exactly the opposite.