This smears out the definition of profit beyond usefulness.

I can pretty much guarantee hunter-gatherers hunt to not starve, children play for sheer joy, and nobody's thinking of profit.

There are better psychological/anthropological terms to apply to human drives than calling them "profitable". That's weird economist thinking, trying to bring everything under their purview.

Worse, it’s an attempt to get us to agree that humans only do things for profit, in order to advance an ideology and make our thought more malleable when an author turns around and starts writing about public policy and ethics applied to things that actually are about profit.

At least that’s what is going on when the schools of “thought” this kind of stuff comes from attempt it. This particular poster might not be. But usually it’s a cheap rhetorical trick, coming from folks who present themselves as simply following logic. Gross.