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If you strip this text to the bare-bones meaning, it reads: "Holy shit, we're f'cked, but here is the best positive spin we can put on it."

They saw the writing on the wall. They didn't want to compete on that level, but rather try to kill it. From "summary of actions":

"5. Kill market for such an expensive device by filling mid-range with own/Google/Yahoo experiences"




This is a rather poor reading of the presentation, which seems very serious about the threat and the need to adopt similar changes, as well as trying to keep the iphone at bay by offering similar features at a lower price.




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