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>Dave McClure posted a really thoughtful post about late bloomers recently, and the general reaction was "Wait...Dave McClure wrote that?" Yeah, you can't tell, because his blog looks exactly like 20+ other ones!

You're supposed to id a successful blogger by his writing style, not by the looks of his blog.

Did people have trouble reading Roger Ebert or H.L Mencken, because they wrote in a newspaper in the same type and pages as other people?

Plus, with an RSS reader, all blogs look even MORE the same.




Newspapers do not look alike, for all that they're in the same type. And even then, many columnists have a photo at the top of their column.




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