I agree, something about it is pretentious. The title of svbtle.com is 'Svbtle : The essence of blogging' which reminds me of that advert in Zoolander where Derrick is advertising some sort of male facecream.
This, for sure. Love the Zoolander comment; that's exactly the feeling I get about Svbtle. Even the name is pretentious. It smells of Silicon Valley circle jerk.
