1. Wherein do you find the smugness? It does not speak to any person, let alone the first person.

2. What would give the impression that comments on the internet are written for others? Carly Simon once recorded a popular song about this type of falsehood.

3. It remains that SQL isn't relational. That is why it "won", after all. Relations are too complex for the layman to understand. Tables are much more familiar to the people in charge and arguably a better model for most business problems.