Or scalpers won’t be dissuaded and street price for a 5090 will be $3200 or more. $1500 was already an insane price tag for scalpers to pay but they did it anyways.
The scalpers are trying to arbitrage the difference in price between the prices bought directly from suppliers and those on the open secondary market.
increasing the retail price doesn't increase the price on the secondary market, it just lowers the margin of scalpers.
