Indeed, and as a person who always wanted to game on my Linux boxes, it wasn't (still isn't) nearly as good of an experience as Proton, even though Proton is just Wine+patches+other goodies.
> you had to run a separate win32 Steam instance under wine.
If I remember my trying days during that period, all the Steam games you ran that way (unless hacked around) also shared the same Wine prefix, with all the fun stuff that comes with...
The current version (Steam OS 3) is rebuilt from scratch and there are a lot of under the hood changes...