It depends totally how you define "hot air" in this instance.
Later in the keynote there's a mention how the $549 card achieves the 4090-like rendering performance with DLSS, i.e. not with raw graphics, number crunching horsepower.
Personally? It's a no for me dawg, DLSS unfortunately doesn't actually replace the need for the raw GPGPU crunch.
For the average layman and a consumer? Nvidia will be selling those GPU's like hotcakes.
I kind of agree with this. On the one hand when DLSS works well, it's amazing. I didn't notice any issues at all playing Senua's Sacrifice and Senua's Saga. They were both as good as playing on everything maxed without DLSS. On the other hand when using it on Jedi Survivor, it's a very janky experience. You can clearly see artifacts and it trying to "self-correct" when using DLSS vs without DLSS.
DLSS upscaling is good. On a 4k display I can't see any visual reason not to run the Balanced preset. DLSS frame gen on the other hand I'm much more skeptical of. Every time I've tried it something just feels off.
They’re claiming DLSS4 (only available on their new cards) fixes a lot of these issues. But we’ll have to wait for the cards to get in the hands of reviewers before we’ll know for sure. I'm still pretty skeptical.
That said, if you read between the lines, it looks like the new 5090 is about ~40% faster than the 4090 at rasterisation. That’s a solid inter generational improvement.
Creating the frames with raw GPU is better because they are exactly what the game engine wants to render. But that's unbelievably expensive.
DLSS is absolutely the answer for gaming for the masses. DLSS will continue to improve and is far, far cheaper at creating intermediary frames than rendering them for real.
I buy my cards for AI first and gaming second, though. So DLSS is little use to me. 5090 is a bit of a weak improvement over the 4090 for me, but here we are.
Personally? It's a no for me dawg, DLSS unfortunately doesn't actually replace the need for the raw GPGPU crunch.
For the average layman and a consumer? Nvidia will be selling those GPU's like hotcakes.