> Firms working the lightning-rod grift sent effete dandies to sell farmers on lightning rods for their house, barn, even their outhouse and doghouse, with no money required upfront, but when it was time to collect payment, the salesman was replaced by two or three hulking roughnecks.
And this:
> The majority of the leads hung up in the first three seconds; others stayed on the phone only long enough to detail the sexual acts they’d performed on my mother the previous night.
Interesting line:
> Eventually, it clicked, and I learned one of the bedrock principles of salesmanship: Whether you’re peddling long distance over the phone, Bibles door to door, or your own political candidacy on live national TV, it doesn’t matter what you’re selling—it matters how you make people feel. If you make them feel good, they’ll say yes.
> Firms working the lightning-rod grift sent effete dandies to sell farmers on lightning rods for their house, barn, even their outhouse and doghouse, with no money required upfront, but when it was time to collect payment, the salesman was replaced by two or three hulking roughnecks.
And this:
> The majority of the leads hung up in the first three seconds; others stayed on the phone only long enough to detail the sexual acts they’d performed on my mother the previous night.
Interesting line:
> Eventually, it clicked, and I learned one of the bedrock principles of salesmanship: Whether you’re peddling long distance over the phone, Bibles door to door, or your own political candidacy on live national TV, it doesn’t matter what you’re selling—it matters how you make people feel. If you make them feel good, they’ll say yes.