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Netflix does $30B in revenue. Spotify over $10B. Steam estimated around $10B. Those are are services where anyone could figure out how to get the stuff for free with a few minutes of research. People pay when they perceive value.

A better way to characterize what's happening is that there is a lot of material out there that no one would ever pay for, so those companies instead try to get people's attention and then sell it.

Their bait never was and never will be worth anything. People aren't "paying with ads"; they're being baited into receiving malware, and a different group of people pay for that malware delivery.




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