That's why I said feels like a telco sell. If this doesn't privatise the commons and two factories next to each other and the block of flats across the road can also use it, I'm sold. If it's a telco play like picocells were, to move your voice to VoLTE and then VoWiFI but still charge you for sending data over your IP packet budget.. I'm less sure. Telcos might just be a licencing gadget to sell me a unique phone identity.
This is "Wi-Fi using 5G". You can outright buy a home 5G "router" and "join" network from phones. Cellular carriers aren't involved at all.
There are actually the same legal frameworks and products for LTE as well; you can request quotes for an EPC installed on a mini PC and mini eNB in white plastic enclosures with requisite FCC labels. Though, cost and performance were not highly competitive relative to Wi-Fi. Starting from couple thousands of dollars or so.