There is a caveat to this, in the unlikely event your state leaves the EU you will be forced off, this happened to many UK entities after Brexit, they were forced to stop using their .eu domains.
Furthermore, as a French person, and thus a European citizen, I must say that the .eu TLD is not popular and usually bears a _political_ meaning.
Like it's used by institutions or organizations linked to the EU by their activity, but it's rarely used by companies or individuals whose activity is not focussed on the EU.
Companies are still going to buy the .eu domains associated with their brands, but they will communicate with another TLD like .com or will provide located versions of their site under a country TLD like .fr for the French version and .de for the German one.
What I see the most is:
- country TLD for content that is located
- .com/.net or weird (like .dev) for content that is in English or in multiple languages
There is a caveat to this, in the unlikely event your state leaves the EU you will be forced off, this happened to many UK entities after Brexit, they were forced to stop using their .eu domains.