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Having control over a domain name doesn't mean all that much when the data hosted on it can be hijacked or held hostage at any point.



It offers significantly more flexibility and freedom compared to any social network. If your data is "hijacked" (not sure that that means in this context, but let's assume the host terminated your account), you can spin up another hosting account on one of the many hosting providers and point your domain to it. That's it (not to say that it's that trivial for large sites, but that's the gist of it).

If your account on a major social network is terminated, if you had a large community there, you have quite literally no way to access them unless you had some kind of parallel presence somewhere else.


“Just enough to give you options” means you choose how much you need to own, and once you have the domain you can choose the rest. Back your data up, choose tech you can move. The point is that you don’t need to buy every single piece of infrastructure. Compare any of this to ruling your business purely on any platform whose domain you don’t own.




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