> Why would they want to pay Honey any money when Honey doesn’t originate any traffi?
Paying Honey means you can limit the discounts available through Honey, sort of like a shitty protection scheme.
Because Honey bills itself to the consumer as the be-all-end-all coupon and discount app and advertises itself as "we know ALL the coupon codes and discounts", a consumer with the Honey extension will likely not look outside of that for a discount and assume whatever they got from the extortion racket as the end customer was "the best deal".
Does Honey get the full amount from the affiliate programs? What if Honey only gets a fraction? Then the merchant might be happy to pay Honey 1/10 of the normal affiliate amount if Honey puts its own affiliate code there instead of some Youtube reviewer's affiliate code, which would earn the Youtuber the full affiliate value.
Paying Honey means you can limit the discounts available through Honey, sort of like a shitty protection scheme.
Because Honey bills itself to the consumer as the be-all-end-all coupon and discount app and advertises itself as "we know ALL the coupon codes and discounts", a consumer with the Honey extension will likely not look outside of that for a discount and assume whatever they got from the extortion racket as the end customer was "the best deal".