Unfortunately, nothing will actually change from the inside. This industry is rotten to the core, and companies will continue to exploit users and other companies as long as they can profit from it. It's not like PayPal Honey was some obscure company with no visibility. PayPal knew damn well what they were buying and how the company operates.
The only way this could change is if the tech industry is hit with strict regulations. But considering that governments are technically incompetent, and that they're either in symbiosis or plain bought out by Big Tech, this has no chance of happening. Especially in the US, where any mention of regulation is met with criticism even from consumers, and where Musk will be taking the reigns for the next 4 years.
Once this "scandal" blows over and consumers forget about it, PayPal Honey will either continue to exist, or will rebrand as a different company in the same industry, operating the same way it does now.
As for influencers: it's hilarious that you think any positive change could come from them. They only care about getting paid, and could promote anything that lands in their inbox. Hell, they're often the ones who scam their own audience. We're decades away from regulating that whole mess.
The only way this could change is if the tech industry is hit with strict regulations. But considering that governments are technically incompetent, and that they're either in symbiosis or plain bought out by Big Tech, this has no chance of happening. Especially in the US, where any mention of regulation is met with criticism even from consumers, and where Musk will be taking the reigns for the next 4 years.
Once this "scandal" blows over and consumers forget about it, PayPal Honey will either continue to exist, or will rebrand as a different company in the same industry, operating the same way it does now.
As for influencers: it's hilarious that you think any positive change could come from them. They only care about getting paid, and could promote anything that lands in their inbox. Hell, they're often the ones who scam their own audience. We're decades away from regulating that whole mess.