It seems that you're looking at the wrong bubble here. Most people actually detests passwords and would rather use a different method if possible (this is why ordinary users turn on biometric authentication despite some here questioning its security). Adding another password will certainly make users - especially enterprises - complain.
Also for technical reasons, Windows can't do the fancy one login/password screen (which assumes a file-level encryption, which is how it is implemented nowadays to support multiple users [1] [2]). This is due to Windows software that are expecting that everything is an ordinary file (unlike Apple which don't care on that aspect and Android which has compartmentalized storage). Even if we have an EFS-style encryption here, it will be incompatible with enterprise authentication solutions.
> this is why ordinary users turn on biometric authentication despite some here questioning its security
That's part of the reason. Another part is BigCo spamming the users asking for biometrics or whatever the current promotion-driver is, making opting out hard to find, and using their position of authority to assert that it's "more secure" (for your personal threat model no less, nice to be able to offload thought to a corporation).
Also for technical reasons, Windows can't do the fancy one login/password screen (which assumes a file-level encryption, which is how it is implemented nowadays to support multiple users [1] [2]). This is due to Windows software that are expecting that everything is an ordinary file (unlike Apple which don't care on that aspect and Android which has compartmentalized storage). Even if we have an EFS-style encryption here, it will be incompatible with enterprise authentication solutions.
1: https://support.apple.com/guide/security/encryption-and-data...
2: https://source.android.com/docs/security/features/encryption