> Yet businesses still push native apps as if it’s 2010, and we’re left downloading apps for things that should just work on the web.
The app icon acts as free marketing. If it were just a website, you wouldn't have a little picture of their logo on your phone to be reminded that they exist every now and then. They know that it could just be a website (usually it IS just a website, packed inside an "app"), but they don't want that for a reason.
> If it were just a website, you wouldn't have a little picture of their logo on your phone
You can install web apps on the home screen since iOS 1.0. The fact that you (and many, many others) don't seem to know this is a thing, says a lot about how effective Apple is at hiding that feature... :(
(Chromium browsers support an API where a website can show an install button if certain conditions are met, making it a one-click experience. But alas, for some reason Apple doesn't allow browser engines except the one they control :thinking: )
The app icon acts as free marketing. If it were just a website, you wouldn't have a little picture of their logo on your phone to be reminded that they exist every now and then. They know that it could just be a website (usually it IS just a website, packed inside an "app"), but they don't want that for a reason.