I understand better now that by forcing a more complex medium you will inherently attract a consumer who has greater commitment to your content.
A person getting an email isn’t as locked in as a person who is attending a zoom meeting. And a person in a zoom meeting isn’t as locked in as a person forced to physically attend a meeting.
You could make your YouTube channel a blog but now you’ll mostly attract an audience that has a greater chance of getting their attention consumed by something shinier, like another YouTube channel.
Therefore, you will always want to deliver a message through the most complicated medium that still lets you attract a suitable audience. It creates more hooks for people to latch onto.
I understand better now that by forcing a more complex medium you will inherently attract a consumer who has greater commitment to your content.
A person getting an email isn’t as locked in as a person who is attending a zoom meeting. And a person in a zoom meeting isn’t as locked in as a person forced to physically attend a meeting.
You could make your YouTube channel a blog but now you’ll mostly attract an audience that has a greater chance of getting their attention consumed by something shinier, like another YouTube channel.
Therefore, you will always want to deliver a message through the most complicated medium that still lets you attract a suitable audience. It creates more hooks for people to latch onto.