In my view, this $475M was perhaps the best marketing spend for Intel. Because o... | Hacker News

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ksec 23 days ago | parent | context | favorite | on: Intel's $475M error: the silicon behind the Pentiu...

In my view, this $475M was perhaps the best marketing spend for Intel. Because of the bug and recall, everyone including those not in tech knew about Intel. Coming from the 486 when people were expecting 586 or 686 but then suddenly "Pentium", this bug and recall built a reputation and good will that carried on later with Pentium MMX.

wmf 22 days ago [–]

Nah, Intel already did a big Pentium marketing blitz with the bunny people before this bug.

xattt 22 days ago | [–]

Bunny people were part of the MMX and PII marketing.

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