The reason is that there is tons of money still flowing, because accounting is an industry that is easy to pitch to an investor in 2024.

1. It touches everyone 2. Everyone finds it annoying 3. Everyone thinks they pay too much 4. AI (still sexy) can fix the above

Unfortuntely, we're still decades from strong products.

I wouldn't touch any of these companies with a ten foot pole if I was a consumer or investor.