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I'm convinced only CEOs know how to translate that into English.

Company descriptions like this ought to be written as if you're explaining what your company does to a 6 year old. Imagine explaining your job to a class of first graders and telling them "I accelerate business transformation!" Yea, they'll be as lost as the rest of us.



Everyone at the top is clueless, faking it, and anxious they’ll be found out.


And based on social media, taken out.


"Oh stewardess, I speak jive." --- Barbara Billingsley


But seriously, what’s the point of putting out this drivel. Isn’t the point of these statements to excite investors and potential big customers. Who in the publicity chain thinks these statements move anything closer to a goal?




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