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that's a false choice because the SaaS startup will often be willing to modify the product to improve it for customers


It can but it's up to its good will.

To be clear: It usually makes no sense to develop an internal solution when there is an estabilished offering on the market. If there isn't, embracing an rough and incomplete Saas solution from a startup may work, but:

- You have no control on how the solution will evolve

- You don't own the solution (an internal solution can became a product on itself)

- You don't have any competitive advange (the money you pay are used to develop a product that benefit your competitors as well as you).




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