I would love to see a framework developed - like Lean/Agile Startups - that specifically deal with a scientific process for startups across all/most verticals.
Just like I can use the principles of Agile Software Development to build my product, I would love something similar for marketing.
I know there are many theories - AARRR from Dave McClure is one that jumps to mind, along with the long-tail of SEO landing pages like BCC & Patio11....but there isn't a coherent, or rather I don't know of one, framework that pulls it altogether.
Anyone care to take a stab at this?
I am sure many founders would find this immensely useful.
That looks good Justin...but it looks more like a book of 'case studies'...rather than an analytical take on the subject matter.
Not that I am saying your approach is not good, it sure is. It adds to the body of knowledge on how people get traction.
But just like how someone sat down and came up with best practices like Test Driven Development and the Agile Manifesto and Customer Development and Building a Lean Startup.
I would like something similar for customer acquisition and growth hacking.
It's a combination of both, but definitely more strategy and framework-centric than case studies. We're still working on figuring out the positioning for it.
Just like I can use the principles of Agile Software Development to build my product, I would love something similar for marketing.
I know there are many theories - AARRR from Dave McClure is one that jumps to mind, along with the long-tail of SEO landing pages like BCC & Patio11....but there isn't a coherent, or rather I don't know of one, framework that pulls it altogether.
Anyone care to take a stab at this?
I am sure many founders would find this immensely useful.