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Ask HN: If there was no internet, what business would you have started?
47 points by stefanobernardi on July 14, 2012 | hide | past | favorite | 53 comments
Apart from companies to try and create the internet, what offline businesses would you have started and why?



I'd figure out how to put laser beams on shark's heads and hold the world hostage for 1 million dollars!

No, really. I think I wouldn't start anything because without the internet and places like HN I'd never have found the courage to seek out new business ideas. I'd view failure as too high an obstacle and be content with climbing the corporate ladder through an established company.


I was toying with ideas for home automation systems before I discovered that the risk/reward curve for internet based businesses is pretty neat.

I do remember that home automation systems usually are the lowest priority while building a new house, so a good entry in the market would be to make it dead-easy to fit into an existing house. One solution I thought was viable were small bluetooth enabled switches any DIY guy can install either as a socket adaptor or to be installed in an existing light switch wiring. This could then be hooked up by bluetooth or zigbee to check which devices are on and in the case of lights, turn them off remotely.

Advanced uses can be measuring and controlling power or simulating daytime routines when you are away on vacation as an anti-burglary measure.

Obviously I never built this, nor did I invest in acquiring the skillset to build this. However, I would have made the effort to get the skillset by now if the internet wouldn't have existed.


It's probably already on your radar, but Nest is a company that could mainstream home automation, if you are still interested in the area.


There wont be much change, besides chatting in #ai, #machinelearning and #lug-bremen, browsing the web for lol cats, and the like.

My startup is applying machine learning to industrial processes - and guess what - most factories, power plants, chemical plants or oil fields don't have internet.


most factories, power plants, chemical plants or oil fields don't have internet.

Some don't have internet. Most shouldn't have internet.

But given the number of SCADA exploits I've heard about recently... there's an awful lot of places which shouldn't have internet but do.


ouch now the theme goes to 5th world war (3rd world war = cold war 1945-1990, 4th world war = unilateral war 1990-2010, 5th world war = cyberwar and arab spring)

We had at least two housebreakings, where nothing was stolen! Instead someone tried to deploy a trojan by rebooting systems from USB the first time, but reboots had been noticed by Nagios, and failed totally 2nd time, because desktop systems had been migrated to use truecrypt and server systems had been locked behind a stable metal door.

I don't think that this was related to WW5 (stuxnet/flame), but normal industrial espionage. But industrial plants are extremely vulnerable to cyberwar, because they don't have internet, and are therefore badly maintained, and often never updated after installation.

My preferred remote maintenance is to use a cell phone USB stick, that is normally locked in a safe at the customer, and only plugged in on demand after a phone call. Our system will use this stick, if its the right one, to create an internet connection and OpenVPN.


Link for such SCADA exploits?


You can search the news for them, but if you're looking to verify the anecdote: I don't have time to do anything more than pile them on, but you should know that SCADA evaluations of factories and utilities have been a mainstay of IT security for the past 6-8 years; there are hundreds of consultants who have found ridiculous exposures to insanely sensitive sites.


Anecdote: "You can do what with an email to factory-control+wethinkthispasswordissecure@example.com? What possessed you to implement that? You didn't make e.g. a web service because the corporate policy kept restricting you from operating potentially lethal machinery from outside the firewall? That wasn't a strong enough hint?"


Sorry, no links. It was all personal discussions (aka. "war stories") with people working in the industry.


Still computer games. The industry was small but wonderful in the pre-internet days.

Alternatively, I've always wanted to set up a fast food restaurant. Lot of work, but I think it'd be fun.


What kind of games are you working on now? Android, iOS, indie?


I would go door-to-door soliciting contributions to a new encyclopedia, mailing the improvements out as a "National Geographic"-style magazine/journal.


I think this could still succeed, and I would almost certainly subscribe if the magazine was well-designed and had interesting topics.

I was just looking at my parent's collection of National Geographics and the shelf of yellow spines looks beautiful as a thing in itself, not to mention that they are filled with amazing articles and photography.

Edit: This would be a good Kickstarter candidate IMO!


I'd set up the world's largest local area network.


Even if there is an internet, this is a good idea.


"And I shall call it... the Internet!"


If there was no internet we could finally fufill peoples' fantasies of an international meshnet!


Is this an alternate universe where it's 2012 but we have a different set of technologies or is this in a previous period on this timeline? I tend to think that geeks go where the action is: For example if this was the 70s most of the folks here would be working the PC. I started my first company in 1989 and while the internet was around there was no easy way to use it, so we launched a dial-up BBS. We weren't able to monazite that so we focused on technologies like HyperCard and CD-ROMs.


If there was no internet, it's obvious we'd have space exploration instead and so I'll probably either design spaceships or fly on them.


I'd start a business that would have offices in the top 20 major commercial cities in the world and would trade physical commodities taking advantages of the price differences between these locations. My business would use telephone or telegraph.

The presence of the internet and ensuing information exchange reduces these price differences to make such a business nonviable.


I would buy a van and drive around offering virus removal services. I think that could really be successful in the right market.


When I was in high school in 1999 I worked for a guy that drove around a motor home "fixing computers" which was basically a mobile virus scan and removal operation.

I guess there was the internet then, but it was still very, very limited. A lot of people didn't have it.

I got the first virus on my computer before it was internet connected. Instead it was from a floppy disk from a friend. It took days, and days to figure out how to remove it.


A market without the Internet would probably not be the right one. :-)


Viruses were widespread on platforms like the Commodore Amiga well before the wide-spread adoption of the internet.


How did they spread?


exchanging floppy disks via mail


floppy disks


That's what Iran thought too. :-)


I actually did a computer repair service for a bit in high school. I started with my parents recommending me for my service and word spread around quite a bit. I made a pretty nice amount fixing/replacing/upgrading hardware, backups, and recovery. Even if there was no internet, PCs still broke.


Right now I'm a contract developer (building web applications for clients) - if that wasn't possible (and, since it seems like a cop out, I'll ignore non-internet related programming) I'd likely be a carpenter/tinkerer (building physical things for clients).


Lacking the Internet, I'd probably follow the herd and play the Web-startup lottery.


By trade I am a broadcast engineer, but I like the simple things in life, in my past I always said I wanted a small rural restaurant/pub/hotel.

More recently my fiancée and I have discussed a small holding farming and opening a local produce deli. But this will probably be for early retirement, once I've made my millions...


A t-shirt printing company. I had one for a while in my basement before I moved to CA. Hand screen-printed thousands of shirts before it was over. I did take payment and orders over the internet, so I guess I would have to change that aspect.


I'm curious; how much did that earn you all in all in the end?


I always wonder what I would have done for a career in a would without computers (broader than the original question, admittedly).

What I would like to have done: successful chain of kindergartens/soft play areas for kids

What I would probably have done: accountant :-(


No change. My startup's not primarily an internet-based venture. Its the marketing plan that requires a custom server app. Operations would be much different without the cloud.


From my own experience, without Internet, I will probably end up playing offline game and watching movies. So game dev and cd/dvd rental services are way to go.


Cheap space launch, using a cannon (Gerald Bull style). Basically being able to put a 100kg payload into LEO every hour for $50mm capex and $10-20k per launch.


No internet doesn't prevent software to be written or hardware to be made. That's where I'd be and where I'm going.


I started a sweet shop (online and offline) in September... I'd have probably done that a lot earlier in life..


I probably would do local woodworking and build furniture all by myself with my own hands, no robotics.


Encyclopedia sales or a travel agency


I would have started Chipotle.


I 'd work in academia, I would be useless for anything else


Concert entreraiment company (a la sensation/tomorrowland)


Would have started a nightclub or something like that


A better mousetrap.


I'd start an ISP. Internet is important!


I would have written my second novel.


I would be a DJ.


Lemonade stand


Assuming we had all taken a wrong turn technologically ie the Internet concept had not occurred to someone, then Rocket Mail would be fun: http://en.wikipedia.org/wiki/Rocket_mail




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