It's not impossible, but of course they're not homegrown.
Putin's apologists always demand he be given the benefit of the doubt. That's akin to convicting a spy beyond a reasonable doubt. That standard is meant to favor false negatives over false positives when incarcerating people. Better to let a thousand criminals go free than to imprison an innocent person.
If we used that for spies, we'd have 1000 of them running around for each convicted one. Not to mention that they have a million ways to avoid detection. They rely on their training, on the resources of the state, and on infiltrators who sabotage detection efforts. The actual ratio would be much higher.
In the case of opinion manipulation, the balance is even more pernicious. That's because the West decided a couple decades ago to use the "it's just a flesh wound" approach to foreign interference.
The problem is that we're not just protecting gullible voters. We're also defending the reputation of democracy. Either democracy works, or it doesn't. If it doesn't, then we're philosophically no better than Russia and China.
But if it was possible to control the outcome of elections by online manipulation alone, that would imply that democracy doesn't really work. Therefore online manipulation "can't work." Officially, it might sway opinion by a few points, but a majority of voters must definitionally be right. If manipulation makes little difference, then there's not much reason to fight it (or too openly anyways.)
Paradoxically, when it comes to detecting Russian voter manipulation, the West and Putin are strange bedfellows. Nothing to see here, move along.
My sense is that the "hivemind" is, in a symbiotic way, both homegrown and significantly foreign-influnced.
More specifically: the core sentiment of the hivemind (basically: anti-war/anti-interventionist mixed with a broader distrust of anything the perceived "establishment" supports) is certainly indigenous -- and it is very important to not overlook this fact.
But many of its memes, and its various nuggets of disinformation do seem to be foreign imports. This isn't just an insinuation; sometimes the lineage can actually be traced word-for-word with statements originating from foreign sources (for example, "8 years of shelling the Donbas").
The memes don't create the sentiment. But they do seem to reinforce it, and provide it with a certain muscle and kick. While all the while maintaining the impression that it's all entirely homegrown.
And the farther one goes down the "multipolar" rabbit hole, the more often one encounters not just topical memes, but signature phrases lifted directly from known statements by Putin and Lavrov themselves. E.g. that Ukraine urgently needs to "denazify". The more hardcore types even have no qualms about using that precious phrase "Special Military Operation", with a touch of pride in their voice.
It's really genuinely weird, what's happening. What people don't realize is that none of this is happening by accident. It's a very specific craft that the Russian security services (in particular) have nurtured and developed, literally across generations, to create language that pushes people's buttons in this way.
The Western agencies and institutions have their own way of propaganda of course, but usually it's far more bland and boring (e.g. as to how NATO "supports fosters broader European integration" and all that).
Would we have the same kind of hivemind without Putin? There's always some kind of a hivemind -- but as applies to Eastern Europe, it does seem that the general climate of discourse was quite different before his ascendancy. And that it certainly took a very sharp, weird bend in the road after the start of Special Military Operation.
- People were 'forced' into vaccinations
- Covid 19 was a testing ground for the next global pandemic so that "they" can control us
- Climate change is a hoax/Renewables are our doom
- Everything our government does is to create a totalitarian state next.
- Putin is actually the victim, it is all NATO fault and their imperialism