"other people's important people" is a very astute phrase - one has to see the value in that concept in order to understand the deceased's survivors that you think you already know. I've been to a few events where some folks were flabbergasted to discover different fresh aspects of the deceased - "what the...? He/she was tight with that crowd?!"
I wonder how many people have lived a secret side of their life and finally get outed at their funeral, to the shock of the people who only knew one side.