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There's more signal than ever but there's more noise than ever too, and you have to be genuinely savvy / expend a non-negligible amount of time to filter the signal out from the noise, because there's a really strong incentive and norm for any platform with a wide reach to be used as a marketing vector.

You can find a review but how do you know it isn't sponsored content or a paid placement? Most likely whatever information you find independently of the product itself will either be a total random person you found on eg reddit (who could be shilling or ignorant) or a "personality" who may have some degree of credibility and knowledge on the subject but who is increasingly incentivized to cash in on that credibility the more they are trusted to advise on purchasing decisions. We're also starting to experience the effects of over a decade of accumulation of dark patterns, increasingly sophisticated and pervasive marketing, SEO and Google's capitulation by clearly designating trusted "winner" websites, and "growth hacks" which individually may not have been noticeable but cumulatively evoke a general sense of enshittification and inability to find genuine information.

I can't trust Google to give me good search results for a search with commercial intent (too many people working too hard to skew the results away from quality), I can't trust blogs or videos from moderately credible sources to be genuinely impartial (not paid with affiliate links, directly for the review, or indirectly by a steady supply of free stuff from the manufacturer), I can't trust that RedditUser1234's comments on the matter (could be guerilla marketing or just stupid), I can't trust reviews on Amazon/equivalent (my own bad reviews have been removed, Amazon lets sellers get away with all other sorts of review trickery).






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