It may depend on your jurisdiction but here in the USA, I'm pretty sure it's legal because they offer a full refund if you chose not to accept.
There are alternative ways to coerce users into playing along. For example, simply store/retrieve TV configuration in the cloud. Without connectivity configured, the TV starts over from scratch in device setup on every power up.
And connectivity obviously opens the possibility for other uses.
The reason why it's unenforceable is probably unconscionability. There is no value that the contract provides that wouldn't exist if there was no contract. You have a right to use hardware you own and the software that comes with it, just because you bought the device. It's not the EULA that allows you to use the TV and software, simply having it in your legal posession means you have the right to use it.
> I'm pretty sure it's legal because they offer a full refund if you chose not to accept.
They offer you the opportunity to get a refund from the retailer, subject to that retailer's return policies, which may mean "open box" restocking fees, time limitations or similar.
It may depend on your jurisdiction but here in the USA, I'm pretty sure it's legal because they offer a full refund if you chose not to accept.
There are alternative ways to coerce users into playing along. For example, simply store/retrieve TV configuration in the cloud. Without connectivity configured, the TV starts over from scratch in device setup on every power up.
And connectivity obviously opens the possibility for other uses.