If I heard a joke about naughty toys in a movie? Or some good friends made fun of me while out drinking and said something like that? Sure, no problem.
But in a finance app? Not okay. If I'm trusting this company's app to manage my finances, they should show a professional level of distance and respect, and not have some robot joking about my sex life. It's personal, it's potentially insulting, and it's in a context where this kind of subject should be left alone.
And that's saying nothing of the fact that in countries like Indonesia, Saudi Arabia, Iraq and Qatar, people are probably not anywhere near as open about sexuality as we are in the United States and Europe. If you want to market a product in those countries you should respect that.
> If you want to market a product in those countries you should respect that.
They should. But here's the problem: the subset of things that offend any country in the world, is the superset.
And the cultural and moral values applied, are not 'international'. They are extremely American. And some of the things it outlaws, may be a crucial part of the identity of another culture.
There are cultures that consider females not wearing a headscarf, to be offensive. There are cultures that treat blood (even in cartoon form) like the US would treat a nipple, like Germany. There are cultures, that will be offended, just because the store is open on Sunday.
I live in Holland. We consider Apple's App Store to represent Christian fundamentalism. That's how we call that set of moral values.
Apple risks getting sued for discimination and 'promoting hate', by publishing those guidelines. I wonder what they'll do, when they see that reaction.
But in a finance app? Not okay. If I'm trusting this company's app to manage my finances, they should show a professional level of distance and respect, and not have some robot joking about my sex life. It's personal, it's potentially insulting, and it's in a context where this kind of subject should be left alone.
And that's saying nothing of the fact that in countries like Indonesia, Saudi Arabia, Iraq and Qatar, people are probably not anywhere near as open about sexuality as we are in the United States and Europe. If you want to market a product in those countries you should respect that.