I also enjoy working on small firms. My current network IRL is small, so I want to use things like "seeking freelancer" more but I'm not good at standing out. What did you post in the thread that got you the gig?
My comment history is short if you're curious about the comment itself. But in general for writing sales copy, I found The Copywriter's Handbook by Robert Bly very helpful, especially the first five chapters. Some of it can seem a bit sleazy to IT folks (the book is primarily written for people who write ads for a living) but there's great advice in there.
Thanks for the recommendation. I've been looking into copywriting to improve this aspect. But I wasn't sure if it works in the tech industry because most copywriting advice seems to be geared at B2C copy where you write for a generally less informed audience.
> Some of it can seem a bit sleazy to IT folks
That's what I mean. Using copywriting techniques can make one seem fake if you don't know what you're doing.
