Piggybacking on your reply — I submit this is apples and oranges. An HN reader working for Microsoft isn’t working at a company that pays the bills on the back of cold sales emails. Microsoft is making its real deals in EBCs and at the metaphorical golf course.
At a certain scale, customers tend to come to you rather than you having to go find prospects. The prospects you do have are ones you’re bidding on in some process, or you throw out a single cold email from some marketing automation tool. That isn’t an unqualified of course, and depends on your business.
If all your customers are Fortune 500s, sales and marketing look a lot different.
At a certain scale, customers tend to come to you rather than you having to go find prospects. The prospects you do have are ones you’re bidding on in some process, or you throw out a single cold email from some marketing automation tool. That isn’t an unqualified of course, and depends on your business.
If all your customers are Fortune 500s, sales and marketing look a lot different.