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When I worked in an investment bank 100% of the sales came from cold contacts originally. Some were calls others were emails. They work perfectly fine. Once someone was an investor they'd do repeat business, but they all started as cold contacts.

I think one of the major issues with especially cold emails is that they extremely often reach the wrong people. Which is probably also why HN hates them so much. I've gotten so many of them when I was in no position to make any sort on decision on whatever they were trying to sell. Which is just a waste of everyones time. These days I just automatically delete external e-mails that aren't specifically whitelisted, but not everyone can do that for obvious reasons.




Right, but some of the rest of us have jobs that aren’t maximally parasitic.


the Nobel FAANG project manager vs the parasitic investment banker?


Well, we did build around 1000 solar plants globally with the invested money. I do wonder what you’re doing on HN if you don’t like investment banks though.




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