Unfortunately, I've found a negative correlation between CV creativity and candidate quality.
I've got various theories as to why, but in my experience most people with non-standard resumes have turned out to be weaker candidates than people who just type their stuff into a standard template with something approaching the STAR format.
Real pros are busy solving real problems in my experience, taking days or weeks to craft a resume doesn't even occur to people at the top typically. I've gotten high level jobs without submitting a resume, application or almost anything else because the exec recruiters did all of the leg work for me. I think a lot of high performers are familiar with that too.
I've got various theories as to why, but in my experience most people with non-standard resumes have turned out to be weaker candidates than people who just type their stuff into a standard template with something approaching the STAR format.