Gartner says Google’s share of search will decline by 25% by 2026. [1]

Even assuming the teams working on ads are immune to bad culture, how do they grow revenue when their inventory declines?

Google is facing a substantial crisis, and their culture issues reduce their odds of making the necessary transformations.

1. https://www.gartner.com/en/newsroom/press-releases/2024-02-1...