Instead it's a serious attempt at linking the two, which is a bit like going to google trends and concluding that Christmas trees cause AIDS, because they both trend similarly.
I thought it was a serious attempt at contrasting the two. While the article does point out some similarities, it also spends the time to show how Apple diverges from actual cults.
I suspect that you could find similarities between any cohesive organization.
Instead it's a serious attempt at linking the two, which is a bit like going to google trends and concluding that Christmas trees cause AIDS, because they both trend similarly.