The company website is almost a parody of the stereotype of serious German-ness. It is not a toy, no it is a serious learning material, so you can buy a 10000 Euro set to understand how an integrated factory is working:
There is a „toy“ section for children, but it is to learn about electricity or renewable energy, and I think the real customer of the page are not the depicted children, but the papa with an engineering degree.
https://de.wikipedia.org/wiki/Fischertechnik