I'm quite ignorant about my phone. I struggle to send someone a photo with it. Every time I have to interact with android for anything trickier than making a phone call or sending a text I just end up angry and frustrated.
I don't use apps on my phone except for phone calls and texts, mostly because I have no clues whatsoever.
I'm probably in your target audience, but:
1) Too expensive for something I'm not convinced will improve my life (it seems to me that people who know how to use smartphones spend 90%+ of their free time looking at it, rather than interacting with real live people), which leads to
I don't use apps on my phone except for phone calls and texts, mostly because I have no clues whatsoever.
I'm probably in your target audience, but:
1) Too expensive for something I'm not convinced will improve my life (it seems to me that people who know how to use smartphones spend 90%+ of their free time looking at it, rather than interacting with real live people), which leads to
2) How will learning this make my life better?