> Every EU company also has access to the entire continent's consumer base – 450 million residents, which is 50% more than the US. This benefits many EU tech companies – Spotify, Revolut, Klarna, Bolt Mobility, Wise, N26, and so on and on and on.
Here are two examples:
Spotify, a Swedish company, had to go country-by-country to cover the EU because each country has separate regulatory bodies (eg GEMA in Germany,ZAMP in Croatia, etc...). It was in the US a lot earlier than in some EU countries.
Klarna is still not available in my country (Croatia). The banking union is not there yet and Croatia is too small a market (understandably). So, by mere fact of being in the EU, Klarna does not cover the entire EU.
> Every EU company also has access to the entire continent's consumer base – 450 million residents, which is 50% more than the US. This benefits many EU tech companies – Spotify, Revolut, Klarna, Bolt Mobility, Wise, N26, and so on and on and on.
Here are two examples:
Spotify, a Swedish company, had to go country-by-country to cover the EU because each country has separate regulatory bodies (eg GEMA in Germany,ZAMP in Croatia, etc...). It was in the US a lot earlier than in some EU countries.
Klarna is still not available in my country (Croatia). The banking union is not there yet and Croatia is too small a market (understandably). So, by mere fact of being in the EU, Klarna does not cover the entire EU.