About our name
Why “Rest of World”? It’s a corporate catchall term used in the West to designate “everyone else.” Companies use it to lump together people and markets outside wealthy Western countries. We like the term because it encapsulates the problems we fight head-on: a casual disregard for billions of people, and a Western-centric worldview that leaves an unthinkable number of insights, opportunities, and nuances out of the global conversation.
Don’t you think “there’s my county $MY_COUNTRY, and then there’s the rest of the world” ? I figured every one did, I don’t really consider anyone a “citizen of the world”
I'm not sure whether it is as simple as every country being the same in this regard. On the average, I'd assume the average citizen of a non-US country to be more informed about the US political landscape, than vice versa.
I live in the "rest of the world" and never thought of myself like that.