Considering that at first they had just enough slots to reach their goal I think they are managing the launch to maximize unit sales and hype.
What I am surprised about is that they did not raise the price above $99 with the second top up (20,000 @ $99). Thus $99 must not be a below cost loss leader. My guess is that they will offer as many $99 units as possible. Their balancing act is to offer an unbounded number of units while maintaining the air of exclusivity. Offer too many units at one time and people might thing they are missing their sales target.
With this much hype and sales they should have decent leverage with developers. I got the impression that a few developers they talked to were on the fence. Their first update could be interesting.
What I am surprised about is that they did not raise the price above $99 with the second top up (20,000 @ $99). Thus $99 must not be a below cost loss leader. My guess is that they will offer as many $99 units as possible. Their balancing act is to offer an unbounded number of units while maintaining the air of exclusivity. Offer too many units at one time and people might thing they are missing their sales target.
With this much hype and sales they should have decent leverage with developers. I got the impression that a few developers they talked to were on the fence. Their first update could be interesting.
Exciting times eh?