a lot of what made X worse since Musk is not easily quantifiable. fewer high-quality posts, much higher spam, next to zero moderation, more misinfo - while it's possible to get some data on this, it's subjective enough that the fans will wave it away.

the problem is that Twitter has been such an invaluable part of the daily doomscroll that i suspect even those who have 'left' it for BlueSky or Threads are still opening X a few times a day - keeping those MAU numbers up.