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Sounds like a great idea with lots of potential for spinoffs.

Basically any Android TV device with a dedicated appstore connected to your credit card has lots of potential. Its a continuations of the entertainment merge (radio, tv, video, games, etc, social web) and thats the correct general direction.

Being based on Android also opens up the possibilities for local variations. In Ireland for example, a great/cheap TV solution is SoarView (6 free-to-air terrestrial Irish TV channels) + FreeSat (UK free-to-air satellite channels) + Netflix (7 euro a month currently). That's not very common though because the hardware is crap and you need someone to come in and set it all up for you. You'll probably have 2 boxes & 3 remotes and need to press lots of buttons to get to everything. "Cable" companies wil spread out the cost, manage the hardware and get Irish & British TV into the same remote.

A box that can pleasantly handle it all and "ephemeralize" it (thus doing all the stuff we haven't thought of yet) would be excellent. Add in some gaming that appeals to wii people and some that appeals to facebook scrabble people and you've got a bomb.

Gaming is probably the best angle and any angle will do. Once you are shipping something that people connect to their tv, there are all sorts of things you can do. I'm glad to see experimentation going on here. I'm also glad to see that its getting to be in the reach of small companies.




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