People aren't concerned about giving their details to a mortgage servicing company, they're concerned about giving their details to a random website called "closing.wtf", which promises to provide mortgage advice for free with no other obvious revenue source.
At least put a patron link on there or something, so people can have a legitimate way to pay for the cost associated with running the website. Perhaps make a suggested amount of 10% of the savings.
This gives you a obvious profit motive, and makes you seem more sketchy because you now have more skin in the game to keep it operating as a valid and useful business service
